Well, out of no where, Netflix has decided to split off the DVD side of things into an entirely new company, CEO and all.
This caught a lot of people by surprise last night, as it caught Twitter by storm.
This was posted on the Netflix blog:
So we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently. It’s hard for me to write this after over 10 years of mailing DVDs with pride, but we think it is necessary and best: In a few weeks, we will rename our DVD by mail service to “Qwikster”.
The following video has also been released:
The only thing that possibly makes me excited about this whole situation is the fact that, apparently, "Qwikster" will also be making video games available for rent. Outside of that, I can only see this making things more complicated (in terms of adding things to queues), having to go back and forth from different websites.
Many people are thinking that this is nothing more than a move to attempt to try to get people to stop being interested in DVD rentals by mail altogether.
What do you think?